Unlock seamless customer flows with Authsignal's risk-based authentication. Deliver strong security that adapts intelligently, optimizing user experiences for frictionless journeys without compromising protection.
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How does risk-based authentication work?
Risk-Based Authentication (RBA) is an authentication approach that evaluates the risk level of an action by an end user, e.g., a login attempt or transaction, based on various factors designated by the business, such as user behaviour, device information, location, transaction amount, and more. By analysing these factors, Authsignal enables businesses to dynamically adjust authentication requirements for the user, applying stricter measures (e.g, Passkeys only or where no passkeys are available, 2-step multi-factor authentication is required) for high-risk activities while allowing seamless experiences for low-risk ones.
Can I utilise custom data points with Authsignal’s risk-based authentication?
Yes, Authsignal supports the creation and ingestion of custom data points, like third-party risk scores, transaction amounts, currency, or token types. Custom data points can be created at the rule level in our no-code rules engine.
Can risk-based authentication integrate with our existing identity platforms?
Yes. Authsignal is designed to layer on top of your existing identity solutions, enhancing them with adaptive / risk-based authentication.
How can risk-based authentication address compliance and regulation requirements?
Risk-based authentication can help businesses satisfy in-country regulation requirements where step-up authentication or a risk-based approach is mandated in specific industry verticals, e.g., Financial services, verifying identity or transaction approval for high-value transactions.
What’s the difference between risk-based authentication and adaptive authentication?
Risk-Based Authentication (RBA) evaluates the risk of each login using signals like device, location, transaction amount, and risk score. It responds by allowing, blocking, or requiring MFA only when needed.
Adaptive Authentication is a broader authentication strategy using risk and context to dynamically adjust the entire login or transaction experience, like switching auth methods or skipping steps for trusted users.
In short:
Risk-based authentication is often a key part of adaptive authentication systems.
Enhance customer experience and mitigate fraud with phishing-resistant WebAuthn / FIDO2 passkeys. Uplift customer experience and safeguard customers from security threats.
Explore how Air New Zealand enhanced their customer authentication with Authsignal. Watch the video below to see the challenges faced and the successful solutions implemented through this partnership.
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