Control authentication across the customer journey. %%Without an engineering ticket.%%
Authsignal's no-code rules engine puts authentication decisions in product hands. Define step-up logic, run A/B experiments, and see the direct impact on conversion and fraud across the full customer journey. No code changes. No sprint dependencies.
The problem you're solving
Authentication decisions are locked in code. Every change requires an engineering sprint. You can't A/B test step-up flows. You can't see how MFA friction affects conversion across the customer journey. You can't respond to a fraud spike without waiting two weeks for a deploy.
Authsignal gives product teams %%direct control over authentication logic from login through to account recovery, with real-time conversion analytics to prove what's working.%%
How Authsignal fits into your stack
Orchestrate authentication at any point in the customer journey. Login, transactions, account recovery, sensitive actions.
Why product owners choose Authsignal
Rules without code
See how every authentication decision affects your funnel across the full customer journey. Measure passkey adoption, MFA completion, and drop-off at every step.
See the conversion impact
See how every authentication decision affects your funnel across the full customer journey. Measure passkey adoption, MFA completion, and drop-off at every step.
Phased rollout, zero risk
Roll out passkeys to 5% of users. Measure. Expand. Authsignal supports cohort-based rollouts so you can prove value before going all-in.
Test without engineering
A/B test authentication flows with the rules engine. Compare passkeys vs OTP vs biometrics. See which flow converts and which one creates support tickets.
Three ways to integrate. You pick the depth.
The Rules Engine: flexible, code-free control
Adapt your auth logic without touching production code.
It's like feature flags, but for authentication.
Your product and fraud teams define the rules. You build the integration once. Changes ship without your involvement.
Why product teams %%stop waiting on engineering for auth.%%
Every authentication change today requires an engineering sprint. A fraud spike means waiting days for a deploy. A passkey rollout means months of planning across the full journey. Meanwhile, conversion drops with every friction point you can't measure or adjust.
Authsignal's no-code rules engine means you define the logic, run the experiment, and see the result across every touchpoint. Engineering builds the integration once. You own the ongoing optimization.
“Deploying passkeys has enhanced our security and accelerated our transition to a passwordless login experience, streamlining the customer journey.”
CTO · Simplicity
Works with your identity stack, or gives you the foundation to build one.
Authsignal drops in on top of your existing IdP. One API surface extends your identity platform across the full journey. Pick your integration guide and start building.
Ship with confidence. Your compliance team verifies once.
Frequently asked questions
Yes. Authsignal's no-code rules engine lets product teams define step-up logic, set risk thresholds, and run A/B experiments across every touchpoint in the customer journey. Engineering builds the integration. You own the ongoing logic.
Authsignal provides conversion analytics across every orchestrated touchpoint. See passkey adoption, MFA completion rates, and drop-off at each step. Compare cohorts. Prove ROI.
Yes. Authsignal supports cohort-based rollouts. Start with 5% of your user base, measure adoption and conversion impact, and expand with confidence.
Passkeys (FIDO2/WebAuthn), biometrics, WhatsApp OTP, email OTP, SMS OTP, push notifications, magic links, and TOTP authenticator apps. Mix and match per user segment, risk level, or geography across the full customer journey.
Ready to take control?
Authentication decisions in product hands. Conversion data you can act on. No more waiting on engineering sprints to respond to fraud or test a new flow.